Mass appeal in Brazil

Catching up with the Pentecostals
At first glimpse, Marcelo Rossi is a textbook example of the pastor as showman. A handsome, stylish man in his early forties, he leads a flourishing São Paulo congregation legendary for its music. He dances during worship, performing “the Lord’s aerobics.” And people respond. One of his stadium revivals attracted 70,000 believers. He reaches out to the world through his best-selling music recordings and through television and radio shows, and he has acted in feature films. He epitomizes the kind of rock-star televangelist that has emerged around the globe in recent years.


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