Hallmark’s decision to introduce a new line of cards for gay marriages has drawn criticism from conservative Christian groups who accuse the company of promoting immoral behavior.
Hallmark is releasing four cards specifically for same-sex couples in response to increasing demand after gay marriage was legalized in California in May.
Tim Wildmon, president of the Tupelo, Mississippi–based American Family Association, called Hallmark’s decision “appalling.”
“I’m pretty jaded now with everything I’ve seen, but Hallmark is synonymous with all-American . . . wholesomeness,” Wildmon said. “So this does surprise me that they want to get into the culture wars.”
Hallmark spokesperson Sarah Gronberg Kolell said the company began distributing the cards in July, but they will not be widely available until next summer.