Family fare proponents push à la carte cable

Advocacy groups say family-friendly packages are flawed.
Advocacy groups say plans of cable television companies to offer family-friendly programming packages are flawed and designed to thwart consumers from getting what they really want: à la carte sales, in which subscribers pick and choose their channels.

The marketing model traditionally used by cable companies and the two leading satellite TV services requires consumers to subscribe to channels in various prepackaged “tiers.”

For most consumers, it has been impossible, for example, to subscribe to Nickelodeon without also subscribing to MTV or to get Discovery Channel without also getting FX. That means that in order to get Nickelodeon’s SpongeBob SquarePants and his hijinks in Bikini Bottom, you might also have to take the bikinied bottoms running wild on MTV’s Spring Break.

 

This article is available to subscribers only. Please subscribe for full access—subscriptions begin at $2.95. Already have an online account? Log in now. Already a print subscriber? Create an online account for no additional cost.

Tags:

This article is available to subscribers only.

To post a comment, log inregister, or use the Facebook comment box.