Activist's boycott ends after Macy's relents

Zamorano calls off Christmas boycott
About this time last year, Manuel Zamorano was making his list, checking it twice, and Macy’s department stores came up naughty, not nice. This year, the Folsom, California, grandfather is singing a different tune, something more like “Have Yourself a Merry Little Christmas.”

Angry that the venerable department store refused to use Merry Christmas in its advertising or among its sales clerks, Zamorano launched a boycott, which Macy’s officials quickly dismissed last year. But as increasing numbers of retailers face pressure from conservative Christians and others to ditch the more generic term holidays in favor of explicit references to Christmas, Zamorano says Macy’s has relented and he has called off the boycott.


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