In winning reelection George W. Bush expanded his 2000 coalition primarily by increasing the turnout and his support among key constituencies, including religious communities. The Kerry campaign tried to do the same, but it had less success, especially on the religious front.
Bush was reelected with 51 percent of the popular vote (59.6 million at this writing), with John F. Kerry receiving 48 percent (56.1 million). Thus, Bush turned his 500,000 vote deficit of four years ago into a 3.5 million advantage. These gains occurred while turnout soared from 52 percent of the eligible electorate to at least 57 percent. The result was a narrow win over Kerry, who nonetheless received 6 million more votes than Al Gore did in 2000.