Measuring success

How the Century is doing
How are we doing? The editors and staff of this magazine periodically ask themselves that question. Are we succeeding? Is the magazine meeting or at least approaching the goal we have set for ourselves of helping Christians think critically and live faithfully? Are we engaging people with lively articles, timely reports, thoughtful reflections?

One obvious way to measure success is by the numbers, and on that score we can point to steady growth over the past four years. The Century’s circulation figures rank it as one of the largest of independent religious journals of opinion. An article in the Los Angeles Times recently reported that circulation at thoughtful magazines such as the Economist and the New Yorker is climbing. Maybe we are part of a trend. Maybe we are doing something that is attracting attention.


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