When I, along with a friend and colleague, started planting a new church in Chicago about five years ago, we had lots of ideas about how to do church, but one thing was certain: we wanted to do church differently. Lots of church planters have the same mission. We told other existing churches that we weren’t in competition with them—we wanted to attract people who, for whatever reason, would never set foot in a narthex. In other words, we didn’t want our church to be too. . . . churchy.