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What matters when you're picking a president?

How should we decide who to vote for? Paul Root Wolpe thinks a candidate's personal ethics should be at the top of the list:

When we care about a candidate’s character, we are really asking, Is this person authentic? Are their positions a true reflection of their inner values, or are they politically expedient? Is a change of opinion on an issue a result of the candidate listening to others, learning and making a principled decision, or is it a response to pressure, polls and popularity? . . . . It is in the American character to care about our leader’s values. We should be proud of that.

I don't exactly disagree, but I don't find this all that helpful, either.