Israel, Palestinians join in tourism push: Cooperation in marketing
Israel and the Palestinian Authority plan to jointly market their region as a pilgrimage destination, Israel’s Ministry of Tourism has announced.
In a sign that relations between Israel and the Palestinians are improving, the two sides have agreed to place the symbols of both ministries on advertisements promoting tourism to the Holy Land. The campaign, which will initially cost $500,000, will target Greece, Poland, the Czech Republic and Hungary.