Contemporary Christian homiletics has taken a wrong turn. Reaching out to speak to the world, we fell in—face down. Too troubled by what our audience could and could not hear, we reduced the gospel to a set of sappy platitudes that anybody could accept and no one could resist. Our testimony got reduced to whatever the market could bear. In the process, distinctive Christian speech was jettisoned and the discourse of pragmatic, utilitarian, therapeutic deism became the dominant homiletic mode. We’re all in advertising now. This is how Michael Pasquarello assesses the current homiletic condition—rhetorical strategies dominate, theology takes a backseat to technique, and the riches of the theological heritage are junked in favor of “what works.” Charles Finney’s pragmatism and utilitarianism triumph.