Via CCblogger Scott Gunn, here's a fun new video from Lutheran Satire. I appreciate the main points here: that the faith formation of young people begins in the home (see this Century interview with another Lutheran) and that the main thing that draws anyone to the church is not pop-culture sensibilities but the proclamation of good news (an even Lutheraner notion). But I'm not sure what this has to do with the U2charist and the other single-secular-artist-themed worship services it's spawned.
I try not to get too worked up about the commercialization of church holidays. It seems inevitable in our culture, in which most people are at least nominally Christian yet the real national faith is capitalism. The Christmas shopping season is annoying and the Easter candy aisles are dangerous, but it seems futile to rail against things that are more symptom than illness.
It is pretty perplexing, however, when marketers try to capitalize on Lent.