Reverend Billy, otherwise known as Bill Talen, sports poorly dyed blond hair blown and sprayed back in a mighty bowl. In his cheap white suit and a clergy collar, he invites consumers to a booth where they can “confess your shopping sins” and be absolved. He is the pastor of the Church of Stop Shopping, and his Shopocalypse tour has been captured on film in What Would Jesus Buy? directed by Rob VanAlkemade and produced by Morgan Spurlock (creator of Super Size Me).
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