The American Red Cross regularly touts how responsible it is with donors' money. "We're very proud of the fact that 91 cents of every dollar that's donated goes to our services," Red Cross CEO Gail McGovern said in a speech in Baltimore last year. "That's world class, obviously."
Reputation and Web use noted as factors in donor preference
Sep 19, 2006
A year ago, Americans started signing checks and clicking on Web links to raise an estimated $4.2 billion in the wake of Hurricane Katrina, the most they have ever donated in response to a natural disaster, according to the Chronicle of Philanthropy.
Support the Christian Century
The Century's work relies primarily on subscriptions and donations. Thank you for supporting nonprofit journalism.