The Christian Century

As the Christmas season ends and parents push their way through crumpled wrapping paper and parts of half-assembled toys, they may wonder: H

Paco Underhill, a marketing enhancer, and Michael Dawson, a critic of the capitalistic marketing system, are working to achieve opposite goals, yet their books supplement each other in unexpected ways.

Two books exploring the dynamics of consumerism in the context of Christian faith are enlivening the marketplace of ideas. In an accessible style sure to have wide appeal, Tom Beaudoin argues for an economic spirituality. Vincent J.