For a while it was expensive watches that most tempted the very rich. More recently it’s been handbags for women, which are intended to be iconic advertisements for designers and to flaunt the wealth of the owners. These are presumably people who survived the dot-com crash and the subprime crisis and have the trophies to prove it.
We shape our buildings, and afterwards our buildings shape us,” Winston Churchill said to Parliament in 1943 after Nazi bombs destroyed the House of Commons. Churchill’s intuition was that the physical places we construct and inhabit shape the nature of our discourse.
Paco Underhill, a marketing enhancer, and Michael Dawson, a critic of the capitalistic marketing system, are working to achieve opposite goals, yet their books supplement each other in unexpected ways.