Reverend Billy, otherwise known as Bill Talen, sports poorly dyed blond hair blown and sprayed back in a mighty bowl. In his cheap white suit and a clergy collar, he invites consumers to a booth where they can “confess your shopping sins” and be absolved. He is the pastor of the Church of Stop Shopping, and his Shopocalypse tour has been captured on film in What Would Jesus Buy? directed by Rob VanAlkemade and produced by Morgan Spurlock (creator of Super Size Me).
We shape our buildings, and afterwards our buildings shape us,” Winston Churchill said to Parliament in 1943 after Nazi bombs destroyed the House of Commons. Churchill’s intuition was that the physical places we construct and inhabit shape the nature of our discourse.
Paco Underhill, a marketing enhancer, and Michael Dawson, a critic of the capitalistic marketing system, are working to achieve opposite goals, yet their books supplement each other in unexpected ways.