Paco Underhill, a marketing enhancer, and Michael Dawson, a critic of the capitalistic marketing system, are working to achieve opposite goals, yet their books supplement each other in unexpected ways.
Consuming Religion: Christian Faith and Practice in a Consumer Culture
Vincent J. Miller
Consuming Faith: Integrating Who We Are with What We Buy
Two books exploring the dynamics of consumerism in the context of Christian faith are enlivening the marketplace of ideas. In an accessible style sure to have wide appeal, Tom Beaudoin argues for an economic spirituality. Vincent J.