Crayola's recent announcement that it will change the name of its Indian red crayon to avoid misunderstandings about the color's origin (it comes from a reddish-brown pigment found in India) made me reflect about what color changes marketers might suggest to make the church more appealing. Let's imagine a memo from MegaMarket Church Consultants Inc.
Support the Christian Century
The Century's work relies primarily on subscriptions and donations. Thank you for supporting nonprofit journalism.