Occasionally the Century editors sit down to talk with experts in magazine
marketing. They sometimes tells us that we need to do more with
celebrities--feature a celebrity on the cover of the magazine, for example.
No, they're not pressing us to feature Brad Pitt
or Lindsay Lohan. What they have in mind is featuring the celebrities of our world, that is, the celebrities of
the mainline Protestant world.
We usually respond: "But mainline Protestants
don't really have celebrities." When the experts look doubtful, the editors
look at one another. "Well, we might come up with a few living semi-celebrities--but that would take
care of only two months worth of covers."
"It seems to me the mainline churches are set up institutionally not to
generate celebrity-status people, whereas evangelical churches, which
are likely to be independent and have an entrepreneurial minister,
almost breed celebrity status."