Paco Underhill, a marketing enhancer, and Michael Dawson, a critic of the capitalistic marketing system, are working to achieve opposite goals, yet their books supplement each other in unexpected ways.
By exploring the contradictions between official theologies and the actual behavior of religious communities, sociologists of religion help religious people to view themselves more honestly—a sometimes deflating and even painful process. Such may be our experience in reading W.
I am weary of parish consultants who offer pronouncements of doom, demise and decline; forecast futures based on generic assumptions about generations of people or styles of worship; or describe some congregation that is doing things so right that it is worthy of adoration and praise.
Religion may be killing us. The good news is that in our post-9/11 world there is a widespread concern about religion and violence. A December 2003 Minnesota poll, for example, showed that 77 percent of respondents attributed a fair amount of the cause of the world’s wars and conflicts to religion.