Remember that authors are responsible for marketing. Whether you’re on a small press or a big press, if you want people to read your book, then you’ll have to sell it. Unfortunately, even as deeply spiritual people, we are not above marketing. So how do you do it? Here are a few suggestions.
You are probably way more fascinating than Elizabeth Gilbert, but before you write that best seller that has Julia Roberts itching to play your role, know that the way to get published is to… well… get published.
Lately I've been getting a lot of questions about how to get published, how to build a platform, how to become a speaker. So, I'm dedicating this week to some of the questions that people ask me. Yesterday, I looked at why a platform is important. Today, I want to talk about the the big ideas. All of this, of course, is just how I do it. There are many others who will give you different advice.
So you have this book bursting within you. You really, really want to get published. You start lingering at the bookstore tables at major conferences in order to talk to people in publishing about how to do it and they say, “It’s all about the platform.”
As common sense dictates, an insurance company needs a good percentage of healthy people in order to do well. Why would our insurance plan give incentives to retirement-age clergy to work longer while making it cost more for clergy with dependents?
In my tradition, we pride ourselves on the intellect and roll our eyes at emotional sermons. We think of them as (1) dumbing down content or (2) manipulating people. But ignoring the importance of emotion in our spiritual lives can make us... well... boring.
The fear is palpable. The Obama supporters feel that a Romney presidency will completely erode our safety net, so that only the rich will survive. Women feel like any gains that they have eked out in society for the last few decades will be taken away completely. The Romney supporters think that we need to get someone in there who knows about business, or else our economy will collapse. They worry about the looming deficit and an oversized government, so they want Romney to make the tough decisions.