Son of God is a dud. Just don’t tell that to the film’s producers, Roma Downey and Mark Burnett. They found evidence of divine favor in the “truly miraculous” support they received from Catholic and evangelical leaders. It brought in $26.5 million its first weekend.
Burnett and Downey’s marketing approach makes good business sense and has plenty of precedent.
In the weeks leading up to May 21, 2011, young filmmaker Zeke Piestrup asked radio-show host and apocalypse predictor Harold Camping if he could accompany him in the final days of the world. Piestrup was not a believer, and he planned to make a film about Camping’s apocalyptic prediction. Still, Camping welcomed him as a companion.
where’s alfreddy who cuts your grass or lifts your rake when you’re not looking and where’s the reliable gunfire from the deuce-eights’ section eight doorways down on twenty-eighth on this last day of August lavender all rotted at the bottom splayed across the concrete walk as you sit barefoot on the porch steps and watch without a thought honeybees and bumblebees ascend and drop in praise of higher fragrances and offer thanks there’s no parade today for trayvon on your street named mlk jr way because you’re that weary
so for this moment with this breath you God bless the bees