Son of God is a dud. Just don’t tell that to the film’s producers, Roma Downey and Mark Burnett. They found evidence of divine favor in the “truly miraculous” support they received from Catholic and evangelical leaders. It brought in $26.5 million its first weekend.
Burnett and Downey’s marketing approach makes good business sense and has plenty of precedent.
In the weeks leading up to May 21, 2011, young filmmaker Zeke Piestrup asked radio-show host and apocalypse predictor Harold Camping if he could accompany him in the final days of the world. Piestrup was not a believer, and he planned to make a film about Camping’s apocalyptic prediction. Still, Camping welcomed him as a companion.
When Mary Magdalene said she’d seen the Lord it was strangely disappointing One of the worst women saved from the street to have been first I knew it must be true that’s just what he would do but then when I was the only one to fight fear & search for myself the others lagging behind it was like the soldier’s spear went right through me too when I returned to hear the others bragging (that was the worst) that I was the only one not to have been there not to have seen where his hands were pierced I went into denial I won’t believe I said Anything less than my fingers in his wounds won’t be enough My words sounded odd to my ears A week later I was among them when he appeared & called my bluff My Lord & my God Conviction rolled off my tongue