Vince Lombardi remains etched in the American psyche for one comment: “Winning isn’t everything; it’s the only thing.” He later regretted the way his remark seemed to spin out of control, much like a viral tweet in today’s virtual world. “I wish I’d never said the damned thing,” he said shortly before his death. “I meant the effort . . . I meant having a goal . . . I sure as hell didn’t mean to crush human values.”

Even if Lombardi had never made that comment, the idea that winning is the only worthy outcome of effort would still run deep in the human soul. We adore success. Accomplishments determine much of our sense of worth. “Climbing ladders” is a phrase we assign to other people—never ourselves, thank God!—who don’t like to admit that ambition has gotten the best of them.

In an old New Yorker magazine cartoon, a wealthy husband and wife with self-satisfied grins sit down to dine, and the waiter introduces them to the menu. “For your convenience, the items starred are dishes associated with success, riches, power, and the like.”