Crayola's recent announcement that it will change the name of its Indian red crayon to avoid misunderstandings about the color's origin (it comes from a reddish-brown pigment found in India) made me reflect about what color changes marketers might suggest to make the church more appealing. Let's imagine a memo from MegaMarket Church Consultants Inc. to your denomination's liturgical commissions:
Our market researchers advise you to change the colors of your vestments, altars, hangings and banners. When we tried out existing colors and names, we discovered that the unchurched react negatively to them. You must come up with something more positive. Here are some of our suggestions. Let's run through the year:
Black. The books say that this color symbolizes "death, mourning, sorrow, Good Friday." Whoever heard of a church being used to observe such things and prospering? We suggest that Good Friday be renamed "Spring TGIF Festival."