Religion accounted for 10 percent of news coverage during primaries
Sep 09, 2008
In the presidential primaries, religion was the key topic in 10 percent of the news coverage, nearly equaling the amount of coverage (11 percent of stories) given to race and gender, according to Pew researchers.
After studying articles from 50 mainstream news outlets over 16 months, ending in April, the Pew project concluded that religion “could be at least as important in the 2008 presidential campaign as it was in 2000 and 2004.”
Not everyone think that’s wise. One analyst said he’d heard enough on the topic (“we are not electing a national pastor”), and another pundit wondered if Senator Barack Obama (D., Ill.) and fellow party leaders should be paying more attention to “the religiously lukewarm” swing voters.