Reputation and Web use noted as factors in donor preference
Sep 19, 2006
A year ago, Americans started signing checks and clicking on Web links to raise an estimated $4.2 billion in the wake of Hurricane Katrina, the most they have ever donated in response to a natural disaster, according to the Chronicle of Philanthropy.
After Katrina roared ashore August 29, the worst U.S. natural disaster in the Internet age offered a model for how donors might respond to future catastrophes: increasingly online, and to the largest, most established charities.
Amid the slew of charities and foundations publicizing their posthurricane efforts, the American Red Cross collected the most: at least $2.1 billion, or about half of the total collected in the United States, the Chronicle reported.
Other big charities collected large amounts: the Salvation Army, $363 million; Catholic Charities USA, $146 million; the Bush-Clinton Katrina Fund, $129 million; and Habitat for Humanity International, $123 million.