The Da Vinci Code opens strongly

Film panned by critics
One didn’t need a Harvard symbologist to decode this one. With its built-in advantage of a best-seller source novel—and the dependable Ron Howard directing fan favorite Tom Hanks—The Da Vinci Code translated fame into box-office success on its first weekend in release.

Its estimated May 19-21 gross was $77 million, according to the box-office analysis firm Exhibitor Relations—more than the rest of the top ten movies combined.

Though the film didn’t make it into the $100 million club, the preserve of genuine blockbusters like the Harry Potter films, “it’s the biggest opening of the year so far,” said Paul Dergarabedian, president of Exhibitor Relations. “And $77 million tells only part of the story; the film also did $147 million overseas, which shows you the worldwide fervor about this picture. It’s really a global phenomenon.”

 

This article is available to subscribers only. Please subscribe for full access—subscriptions begin at $4.95. Already have an online account? Log in now. Already a print subscriber? Create an online account for no additional cost.

This article is available to subscribers only.

To post a comment, log inregister, or use the Facebook comment box.