Israel and the Palestinian Authority plan to jointly market their region as a pilgrimage destination, Israel’s Ministry of Tourism has announced.
In a sign that relations between Israel and the Palestinians are improving, the two sides have agreed to place the symbols of both ministries on advertisements promoting tourism to the Holy Land. The campaign, which will initially cost $500,000, will target Greece, Poland, the Czech Republic and Hungary.
The announcement was made just before the new year after Israeli Tourism Ministry Director General Eli Cohen and his Palestinian counterpart, Bajis Ismail, agreed on the plan during a meeting in early December. In addition, Israeli Tourism Minister Gideon Ezra met with Palestinian Tourism and Antiquities Minister Mitri Abu Aita near Bethlehem to discuss this and other joint ventures.