UCC reaps publicity from banned ad

Church bouncers
The United Church of Christ, a budget-struggling mainline denomination often confused with a similarly named church, felt that only a bold regional and national TV ad campaign costing $1.7 million might rescue it from public anonymity.

The denomination’s daring historical stances against slavery and for women’s rights—back when its members were known as Congregationalists—may be matched today only by their openness to gays and lesbians in church life.

A 30-second spot featuring bouncers outside a church denying entry to various people, including a gay couple, ran without incident earlier this year in six regional TV markets. “The same ad ran in Oklahoma City last spring and there were no objections whatsoever, and we are a very conservative state,” said Robin Meyers, senior pastor of Mayflower United Church of Christ in that city.

 

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