The signs on Michigan Avenue

A change of heart about the commercialization of Christmas

The church I serve is located in the midst of one of the busiest retail merchandizing areas in the country. Our closest neighbors are Bloomingdale’s, Marshall Field and Lord & Taylor. So I have the opportunity to observe firsthand how the stores and the city prepare for Christmas.

The first sign comes in late September or early October when city crews install the tiny lights on the trees along Michigan Avenue. Nobody much notices them, but I do. I like the reminder that Christmas is coming. The next sign is the appearance of Christmas decorations on store counters, and wreaths and stars in store windows. On October 30 I noticed the first full-sized, brightly decorated Christmas trees in the shop windows across the street.


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