Worship by generations

Willow Creek Community Church, originator of the famous “seeker service” model of outreach, has been fabulously successful at wooing members of the baby-boom generation. But it never reached too many people born after 1968. So in 1994 Willow charged Dieter Zander with the task of reaching out to Gen Xers. Zander says that Bill Hybels, Willow’s founder, and other church leaders realized that there was “a growing gap” between the time people graduated from high school and when they got connected to the church. “Every year the gap got bigger, and the median age of the church got one year older. There was a sense that what [we] were doing for boomers wasn’t translating real well to the next generation.”


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