On a recent trip to the University of Notre Dame to speak at a conference on “Religion, Spirituality and Business,” I stopped at a toll-road fast-food, fast-fuel station. A theme of my address was to be that “the market has won,” that it is all-enveloping, all-embracing, intrusive, unavoidable. And that people of faith must recognize this as they set out to be faithful in a world marked by words like “globalization,” “the Internet” and “free enterprise.”

That toll-road stop gave me new evidence of the all-encroaching power of the market. I have seen such evidence everywhere. A recent example is the magazines advocating the simple life—luxurious-looking journals printed on complex glossy paper. My toll-road evidence that day came from some tracts I scooped from a wall marked “Amish and Mennonite Country.” There were 29 little marketing tracts and one large magazine titled Amish Country.


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