After decades as a mortician in East Baltimore, Erich March became concerned about the way people in his neighborhood were dying prematurely from obesity, hypertension and diabetes. The deaths were linked to a poor diet. March and his wife opened a grocery store, called Apples & Oranges, that sells healthy food and teaches people how to prepare it. The store doesn’t carry sugary sodas, cigarettes or lottery tickets. March said he was motivated by his Catholic faith and the example of his parents, who often provided funeral services free of charge (U.S. Catholic, December).