People are notoriously reluctant to reveal racial prejudice when completing a survey. One new way to measure racial prejudice is to analyze racially charged Google searches. Since 2008, “Obama” has been a prominent name in such Internet searches. West Virginia is the state with the highest racially charged search rate. Other centers of activity include western Pennsylvania, eastern Ohio, upstate New York and southern Mississippi—all areas where Obama did worse in the 2008 election than John Kerry did in 2004. Without the race factor, President Obama would have won the electoral vote by an even wider margin than he did. In 2012 the race factor could cost him crucial states like Florida, Ohio and possibly Pennsylvania (New York Times, Campaign Stops, June 9).