As part of the astonishing cinema boom known as Nollywood, some 300 Nigerian producers churn out around 2,000 films each year. Their market of almost 150 million people makes this the world’s third-largest film industry, after Hollywood and the Indian Bollywood. The films go straight to DVD or VCD and sell hundreds of thousands of copies in Nigeria alone, not to mention circulation among the Nigerian disapora in North America and Western Europe. Because videos are passed on from hand to hand, actual viewership is impossible to determine. Explicitly Christian videos make up a large part of the output, which is not surprising when we realize that perhaps 45 percent of Nigerians follow this faith.
Any account of the modern expansion of Christianity worldwide must pay respectful attention to Pentecostal and charismatic forms of worship. In Latin America, and most conspicuously in Brazil, this tradition accounts for virtually all of the vast growth of Protestant churches in the past 30 years.
Not long ago I was taking a cab from O’Hare Airport to downtown Chicago, and my friendly driver proved to be a Nigerian from the Yoruba people. As the traffic gave us lots of time to talk, I soon found that this man was a pastor of a Nigerian-based congregation about which I had written at some length, one of the so-called Aladura churches.
Today, as the center of gravity of the Christian world moves ever southward, the conservative traditions prevailing in the global South matter more and more. To adapt a phrase from missions scholar Lamin Sanneh: Whose reading—whose Christianity—is normal now?